The Rocket Blog

Meet RocketFuel's 2016 Starting Lineup
Posted By Katie Mars on January 29, 2016

We've snagged some pretty stellar recruits at RocketFuel over the last few months, so we thought we should introduce them in the least RocketFuel way possible - with a sports themed blog! So turn up those Jock Jams, stretch those quads, and get to know our 2016 RocketFuel rookies.

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The 10 Commandments of Church Web Design
Posted By John Waddell and Tonya Thompson on January 27, 2016

First impressions count, there's no denying that. 

But did you know that visitors to your church’s website (or any website, for that matter) only take about 10 seconds to formulate a first impression of the organization based solely on the design, usability, professionalism and content that's online?

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Our Top Geek Gifts of 2015
Posted By Tonya Thompson on December 8, 2015

We don't hide our geekdom here at RocketFuel and neither should you, which is why we've put together this cool geek wish list for the holidays. Whether it's for that impossible-to-buy-for person on your shopping list or your own request to Santa, you will definitely find something here to make your holidays (or someone else's holidays) full of intellectually clever cheer.

Happy Holidays from our RocketFuel family to yours!

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‘Tis the Season for Giving Back to Some Great Memphis-area Nonprofits
Posted By on December 1, 2015

Since today is Giving Tuesday (#givingtuesday), we’d like to showcase some of our nonprofit clients who are doing a great job giving back to our community through their service and philanthropy.  These organizations have changed hundreds of lives, and we hope you can be a part of their work by donating your time or money this holiday season. 

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Memphis Music Initiative Site Launch
Posted By Tonya Thompson on November 23, 2015

We enjoy building websites and helping all of our clients with their marketing goals, but there are some projects that really inspire us because they embody all the things we love so much about Memphis.  MemphisMusicInitiative.org is one such project.  

 

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Using Online Reviews to Boost Your Local SEO Strategy
Posted By Tonya Thompson and Lindsey Butler on October 30, 2015

If you’re not harnessing the power of online reviews to promote your business, then you’re doing it wrong. Marketing research consistently proves reviews can boost your ability to build a broader customer base and more prominent online presence. For example, a recent study conducted by Nielsen’s Smartphone Analytics Panel revealed that mobile users cite good reviews as one of the top 3 key factors in choosing which restaurants get their business.

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6 Tips for Getting the Most Out of Your Social Media Reach
Posted By Tonya Thompson on October 13, 2015

While estimates vary across studies, some experts claim that social media drives up to 31% of overall traffic to a website. Obviously these numbers change based on industry, but the point is – your social media content works a lot harder than you might think it does. So how do you optimize your social media content to attract as many people as possible to your website? Here are a few suggestions from our social media expert at RocketFuel: 

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Is Your Website Boring? Find Out in Three Simple Steps
Posted By Tonya Thompson on October 2, 2015

We’ve all seen those websites – you know, the ones with a template design from the 90s and copy that reads like a Russian novel.  In a digital age where online marketing surpasses traditional marketing in effectiveness and cost savings, unfurling your marketing strategy from the starting point of a boring, out-of-date website is the equivalent to sailing out to sea in a rickety, old boat.  You might make it. Then again, your competitors are likely in better, faster transports, so if you want to compete, you need a website that can keep up.  

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4 Questions to Ask When Choosing Between a Freelancer and a Web Design Firm
Posted By Tonya Thompson on September 25, 2015

If you’ve been shopping around for someone to build a website for your start-up, you’ve likely found both freelancers and web design firms vying for your business.  While freelancers offer a reduced rate, when you hire a web design firm, you’re hiring a team of creatives – designers, coders, and writers – along with web analytics and social media expertise.

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'Get Down Memphis' Site Launch
Posted By Tonya Thompson on September 8, 2015

We’re exited to announce the launch of a website that encompasses so much of what we love about Memphis, and why we are proud to be a part of this thriving and historically creative community.  As a one-stop directory compiled by the Downtown Memphis Commission, ‘Get Down Memphis’ helps visitors and locals alike easily navigate the many residential options, parking garages, events, hotels, top-rated restaurants, and world-famous clubs that downtown Memphis has to offer.  

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Worried You'll Be Affected by the Local Pack Shakedown?
Posted By Tonya Thompson on August 25, 2015

One thing’s for certain about local SEO packs – change is the only constant.  Until recently, Google’s algorithm for local SEO packs produced seven top results for local businesses, giving them prominent visual placement and a map-based interface that was more eye-catching than even having a top AdWords spot. 

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Annesdale Site Launch
Posted By RocketFuel on August 17, 2015

From the moment we saw the place, our team at RocketFuel was immediately excited about being hired to redesign the website for one of the most popular wedding and events venues in the area—Annesdale Mansion, in the Snowden Historic District in Midtown, Memphis.  

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