The Rocket Blog

The Importance of Good UX and UI
By Alli Dillard and Lindsey Butler on Mar 3, 2017

The series of graphics, text and photos you see before you is intentionally placed. It doesn’t matter if you’re reading on a monitor at your desk, a tablet on your couch, or a phone on-the-go. We directed you here.

Your decision to read this post was one part conscious thought, and one part clever UX and UI.

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Creative Works 2016: Summer Camp in a Weekend
By Lindsey Butler on Oct 12, 2016

Three days of bonding and learning with oodles of talented people from across America makes it hard to go back to life, back to reality. But, like a stellar summer at camp, there's nothing to do but hug it out and look forward to next year.

Our Marketing Coordinator shares her thoughts on the 2016 Creative Works Conference.

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Meet RocketFuel's 2016 Starting Lineup
By Katie Mars on Jan 29, 2016

We've snagged some pretty stellar recruits at RocketFuel over the last few months, so we thought we should introduce them in the least RocketFuel way possible - with a sports themed blog! So turn up those Jock Jams, stretch those quads, and get to know our 2016 RocketFuel rookies.

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Our Top Geek Gifts of 2015
By Tonya Thompson on Dec 8, 2015

We don't hide our geekdom here at RocketFuel and neither should you, which is why we've put together this cool geek wish list for the holidays. Whether it's for that impossible-to-buy-for person on your shopping list or your own request to Santa, you will definitely find something here to make your holidays (or someone else's holidays) full of intellectually clever cheer.

Happy Holidays from our RocketFuel family to yours!

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‘Tis the Season for Giving Back to Some Great Memphis-area Nonprofits
By on Dec 1, 2015

Since today is Giving Tuesday (#givingtuesday), we’d like to showcase some of our nonprofit clients who are doing a great job giving back to our community through their service and philanthropy.  These organizations have changed hundreds of lives, and we hope you can be a part of their work by donating your time or money this holiday season. 

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Memphis Music Initiative Site Launch
By Tonya Thompson on Nov 23, 2015

We enjoy building websites and helping all of our clients with their marketing goals, but there are some projects that really inspire us because they embody all the things we love so much about Memphis.  MemphisMusicInitiative.org is one such project.  

 

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Using Online Reviews to Boost Your Local SEO Strategy
By Lindsey Butler and Tonya Thompson on Oct 30, 2015

If you’re not harnessing the power of online reviews to promote your business, then you’re doing it wrong. Marketing research consistently proves reviews can boost your ability to build a broader customer base and more prominent online presence. For example, a recent study conducted by Nielsen’s Smartphone Analytics Panel revealed that mobile users cite good reviews as one of the top 3 key factors in choosing which restaurants get their business.

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