The Rocket Blog

Let's Define Internet Marketing
Posted By RocketFuel on May 14, 2015

What is internet marketing? Is it only something “interactive agencies” do? Maybe it’s just inbound marketing. Wait, what words are those? This is where people start to get confused. Words and terms are starting to be created in places and ways they’ve never been defined before. 

Read More »
Mobilegeddon 101: A Post-Apocalypse Survival Guide for Your Website
Posted By Tonya Thompson on April 30, 2015

The April 21st deadline for the Google algorithm change infamously nicknamed ‘Mobilegeddon’ has passed, but we’re all still online and functioning. While the world hasn’t ended (as far as we can tell), a sharp decline in website traffic could be the next worst thing for unprepared businesses with websites that Google determines to be ‘mobile-unfriendly’ in a decidedly ‘mobile-friendly’ social norm.

Read More »
RocketFuel's Memphis Nonprofit Giving Guide
Posted By Katie Mars on December 2, 2014

At RocketFuel, we've had the pleasure of working with a variety of non-profit organizations that are continuously making the world a better place. Since the holiday season is all about being thankful and giving, we thought it would be a good idea to showcase some of our nonprofit clients that you can donate to this year:

Read More »
Will Mobile Search Surpass Desktop Search in 2014?
Posted By Jay Peyton on March 25, 2014

Matt Cutts, the head of the webspam team at Google, recently stated he wouldn’t be surprised to see mobile queries surpass desktop by the end of 2014. Based on current numbers, that seems somewhat shocking. Mobile searches could outweigh desktop in just eight months? 

Read More »
Crazy Egg vs Google Analytics: A Rotten Egg
Posted By Jay Peyton on October 3, 2013

Click tracking is phenomenally insightful. It allows webmasters to go beyond pageviews and basic navigation reports by showing the links and elements users actually click. That data has all kinds of implications for design and UX.

Read More »