The Rocket Blog

Is Your Website Boring? Find Out in Three Simple Steps
Posted By Tonya Thompson on October 2, 2015

We’ve all seen those websites – you know, the ones with a template design from the 90s and copy that reads like a Russian novel.  In a digital age where online marketing surpasses traditional marketing in effectiveness and cost savings, unfurling your marketing strategy from the starting point of a boring, out-of-date website is the equivalent to sailing out to sea in a rickety, old boat.  You might make it. Then again, your competitors are likely in better, faster transports, so if you want to compete, you need a website that can keep up.  

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4 Questions to Ask When Choosing Between a Freelancer and a Web Design Firm
Posted By Tonya Thompson on September 25, 2015

If you’ve been shopping around for someone to build a website for your start-up, you’ve likely found both freelancers and web design firms vying for your business.  While freelancers offer a reduced rate, when you hire a web design firm, you’re hiring a team of creatives – designers, coders, and writers – along with web analytics and social media expertise.

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'Get Down Memphis' Site Launch
Posted By Tonya Thompson on September 8, 2015

We’re exited to announce the launch of a website that encompasses so much of what we love about Memphis, and why we are proud to be a part of this thriving and historically creative community.  As a one-stop directory compiled by the Downtown Memphis Commission, ‘Get Down Memphis’ helps visitors and locals alike easily navigate the many residential options, parking garages, events, hotels, top-rated restaurants, and world-famous clubs that downtown Memphis has to offer.  

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Worried You'll Be Affected by the Local Pack Shakedown?
Posted By Tonya Thompson on August 25, 2015

One thing’s for certain about local SEO packs – change is the only constant.  Until recently, Google’s algorithm for local SEO packs produced seven top results for local businesses, giving them prominent visual placement and a map-based interface that was more eye-catching than even having a top AdWords spot. 

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Annesdale Site Launch
Posted By RocketFuel on August 17, 2015

From the moment we saw the place, our team at RocketFuel was immediately excited about being hired to redesign the website for one of the most popular wedding and events venues in the area—Annesdale Mansion, in the Snowden Historic District in Midtown, Memphis.  

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To RFP or Not to RFP, That is the Question
Posted By Tonya Thompson on July 21, 2015

Your company has evolved and you’re ready for your website and online presence to do the same. After internal meetings defining the parameters of what you need, the timeline you want, and the budget you have to spend on it, the next step is finding a talented web design and marketing agency for their expertise in turning those rough-sketched ideas into reality.

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Top Five Resources to Prepare Future Coders
Posted By Tonya Thompson on July 7, 2015

Our coding gurus have put together five fantastic sites to introduce young technophiles to the exciting world of programming. Hey, they’re probably digging into codes already to find Minecraft hacks. Why not persuade them to turn that curiosity into what could become a highly marketable skill? 

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How to Promote an Event on Social Media
Posted By Katie Mars and Tonya Thompson on July 1, 2015

The date’s set, the venue’s reserved, and you’re in charge of getting guests to attend the most exciting music festival, film festival, conference, or shindig of the year. How exciting! Now, before you go shout the news from the Twitter mountain tops, you should figure out what social media strategy is best to get the optimal results for your event.

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SEO and The Anatomy of a SERP
Posted By Tonya Thompson on June 12, 2015

Marketing used to be a lot simpler. A TV ad, radio spot, and print ad in the local newspaper were enough to engage consumers, sell products, and manage a brand identity.  But that was then, this is now; and now has gone digital. 

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