The Rocket Blog

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The Importance of Good UX and UI
By Alli Dillard and Lindsey Butler on Mar 3, 2017

The series of graphics, text and photos you see before you is intentionally placed. It doesn’t matter if you’re reading on a monitor at your desk, a tablet on your couch, or a phone on-the-go. We directed you here.

Your decision to read this post was one part conscious thought, and one part clever UX and UI.

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6 Tips for Getting the Most Out of Your Social Media Reach
By Katie Mars and Tonya Thompson on Oct 13, 2015

While estimates vary across studies, some experts claim that social media drives up to 31% of overall traffic to a website. Obviously these numbers change based on industry, but the point is – your social media content works a lot harder than you might think it does. So how do you optimize your social media content to attract as many people as possible to your website? Here are a few suggestions from our social media expert at RocketFuel: 

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Is Your Website Boring? Find Out in Three Simple Steps
By Tonya Thompson on Oct 2, 2015

We’ve all seen those websites – you know, the ones with a template design from the 90s and copy that reads like a Russian novel.  In a digital age where online marketing surpasses traditional marketing in effectiveness and cost savings, unfurling your marketing strategy from the starting point of a boring, out-of-date website is the equivalent to sailing out to sea in a rickety, old boat.  You might make it. Then again, your competitors are likely in better, faster transports, so if you want to compete, you need a website that can keep up.  

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