Does My Website Need a Blog?

You’re blogging, why shouldn’t I?  Well the first question you need to answer is, “Do I have time to update this blog once a week at least?”  If the answer is, “Are you kidding me? No way!”  Then you should rethink your plan for global blog domination.  Maybe social media is where your future lies. 

Blogging is a commitment.  It is something that you have to be able to keep up with, or else.  Not to sound ominous.  You have to understand that keeping your website and blog up to date will help you in your search engine rankings.  It will hurt you if you do not.  The search engines will consider your site to be stagnant and irrelevant.  Nobody wants their site to become static.  

Another thing to put into consideration is, “Do you have anything to say, and does anyone care?”  That may sound a little harsh, especially since everyone thinks they have something to say.  As soon as you start posting blogs just to post something, your have lost some credibility.  People only want to read works of substance.  

You need to make sure that your blog is not just a cluster of promotions and benefit statements, droning on like an informercial.  If you don’t have Vince from Shamwow, pitching your product, you shouldn’t write like him.  You have to spunk it up and make sure that you are writing about is something clear in value to your reader.  No one wants to READ a sales pitch, because we already get a sales pitches on tv, radio and the web 90% of our day.

Just because everyone else has a blog, does not mean your company has to have one.  You have to be able to keep up with your postings and make sure you are saying something that won’t bore readers into a coma.  Happy Blogging!