The Rocket Blog
Facebook IPO, What Your Business Needs to Know
Posted on February 7th, 2012
Facebook recently filed for it's initial public offering. But what does this mean for you? For your business? What does Facebook and the Facebook IPO mean for your business?
Here are some facts you need to know:
- There 845 million active Facebook users, and 483 million of those also logged on daily in 2011
- There were 425 million mobile users.
- 1 in 11 Internet visits are on Facebook. 1 in 5 Page Views are on Facebook. Wow.
- Almost a third of the 572 million people (31.2%, or 179 million folks) living in United States and Canada use Facebook.
- As of March 9, 2010, Facebook.com is ranked the #1 website in the U.S.
- This will be the biggest Technology IPO ever.
- Mark Zuckerberg will receive a $1 a year salary. The IPO itself will make him an effective multibillionaire.
- You should be on Facebook too.
As you can see from the statistics listed Facebook is the place to be right now. It's a huge site with hundreds of millions of active users and it is still growing. There is an audience on Facebook available to smart business owners that normally wouldn't be available via other marketing mediums.
Ways Your Business Can Use Facebook:
- Pages: create a Facebook page for your business to interact with friends
- Advertising: create an ad for your business and target it to the best audience
- Sponsored Stories: promote your business through natural channels when people like your page
To learn more about how to utilize Facebook for your business check out Facebook for Business.

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