Landing Page Tips: Create A Valuable Offer
Step 1 to a Successful Landing Page: Creating A Valuable Offer
Landing pages effectively capture leads for your business when the content they contain is relevant and valuable. If you want to increase your lead generation online you will want to create highly optimized landing pages to capture lead information.
The first and most important step in accomplishing this is creating a valuable offer.
This might seem overwhelming at first when you are trying to create something out of thin air to get the leads rolling in. Don't worry! You probably already have all the information and resources you need to create a valuable offer. You just need to recognize what you have and then use it.
Here are a few helpful tips for creating that first valuable offer for lead generation through landing pages.
Think About What Your Users Need
What do your users need?
Who are they?
Why are they on your website?
If you don't know the answer to these questions, you should probably take a few steps back and spend time figuring it out. Investigate your users and learn who they are, what they want, and what they are like.
If you don't know who you are communicating with on your website then your landing pages will not be successful.
Learn the Types of Relevant Content
There are many types of content you can utilize as the offer for your landing page. Relevant and valuable content can take any of these forms:
- Case study
- Product guide
- Product demo video
- Powerpoint presentations
- Survey & results
- Industry trend lists
Or something else entirely! Perhaps it's a landing page to sign up for coupons or a newsletter with valuable tips. The offer can take many forms as long as it is relevant and valuable to your visitors.
Evaluate What You Have Already
Now think about what content you might have already just from doing regular business.
- Whitepaper on industry topic you wrote
- Case study on existing client or project
- Guide to the 10 questions you are most frequently asked
- Powerpoint presentation you gave at a luncheon
- Video demos of your products on a video sharing site
- Blog articles you can pull together to create an ebook
The key to easily creating a killer content offering for a landing page is simply evaluating what you have and then pulling it all together. You can even pull together various pieces of product to create a larger kit of content users will get after filling out the landing page form. An example of this for a product offering would be a kit that contained:
- An ebook with 10 ways to use the product
- A product demo video
- A case study on successful product use by users
Remember These Tips
Remember that content you create here can also be used in multiple ways. For example you can summarize a whitepaper in a blog post, create slides of its key points for a powerpoint presentation, or develop other types of content. Whenever you create content for your website think about different ways you can spin and use it to save time.
Once you've pulled together content and created a valuable offer you are ready to move on to the next step: creating a successful landing page.
Keep an eye out for our next post with tips for creating a landing page or download our guide to internet marketing to get more tips on landing pages now.