The Importance of Testimonials

In today’s world, people are constantly checking for reviews and testimonials before choosing a company for anything.  From sites like Angie’s List to old school Consumer Reports, people are seeking second opinions more than ever.  

On your website you can tell your visitors all day long how great you are, but do you think they expect you to be honest? No. This is where including testimonials can come in handy.  If they see Fred Smith of FedEx was very impressed with your window cleaning business, your company’s credibility will be confirmed. 

Another way to use testimonials, is by asking your favorite clients or customers to add their testimonials to your Google listing, Yelp, or any other third party application.  Make it easy for your customers to do this by sending them a link, so they do not have to go searching for it.  

Testimonials Offer:

1. Genuine, honest reviews of your product making your brand credible and trustworthy.
2. Illustrations of how your product or business can solve problems for your potential customers.
3. An extensive reach beyond your normal audience because of the third party applications and social media  websites that host reviews and testimonials of your business.

As you can see, it is a great idea to pick out a few valued and loyal customers to get your testimonials started.  If someone writes a poor review for your company, this is a great platform to openly address the problem and offer the reviewer a solution to their dissatisfaction.  Other people who see your active attempt to make things right will be impressed.  

If you need more help with testimonials or information on this topic, feel free to drop us a line at launch [at] gorocketfuel [dot] com.