Why I am a Target Customer for Life

(hint: customer service for a slacked bag of fruit snacks)

Earlier this month, I sent a hand written letter to Target Corporation about a tragedy that occurred after I bought some of their delicious strawberry fruit snacks.  One of the bags only had two fruit snacks in it!  I was mortified.  I just had to write a letter to Target so they could have a chance to right this wrong.  Now, I knew that Target was a good company that seemed to care about their employees and customers, but I had not idea they ACTUALLY read these letters. 

Less than a month later I got a letter in the mail from Target.  Not only did they send me a $3 coupon for me to get another box of fruit snacks, but their personalized apology and quick response earned my customer loyalty for life.   So cheers, Target, on fantastic customer service. I hope my letter brought you a little joy in your day.  They probably think I am ten instead of a nearly-26 year old.  Either way, I learned that Target is the real deal when it comes to customer service. 

In an age where customer service is done mostly through email and automated phone systems, a real letter or personalized phone call from a company can secure a loyal customer for life.  It's rare to find a company that would write you back in a timely fashion and actually read your letter or hear your concerns.  This may be something to keep in mind going into 2010.

Read the correspondence below to see the awesomeness that is Target's customer service. Please ignore the mispelling of sadness.  I promise I have a journalism degree.  The idea of a wrong-doing via fruit snacks had me jazzed and I couldn't see straight.