Residential Property Rentals
Our Opportunity
Client Intro Image

THE CLIENT

Built by four generations of Memphians, Alexander Investment Partners (AIP) manages a trio of upscale apartment communities in the Overton Square and Chickasaw Gardens neighborhoods: Biltmore McAlpin, Madison Place and Madison East. AIP offers tenants the elegance of Art Deco architecture with the convenience of modern amenities, plus a courteous, dedicated management staff.

THE CHALLENGE

Before partnering with RocketFuel, AIP found it difficult to fully communicate the company's character, style and history because they lacked a discernible brand identity. Together, we explored references, palettes and archives to create a concept inspired by the past, shaped by the present and positioned for the future.

Our Results
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