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IT Training & Staffing Solutions
Our Opportunity
Cook Intro Image

THE CLIENT

For over 25 years, Cook Systems has used a unique approach to IT talent selection, training and development to support a diverse roster of clients, including government agencies and Fortune 500 companies. Cook's time-tested process yields highly competent tech professionals and effectively integrates them into a variety of operating environments.

THE CHALLENGE

From brand identity to sales collateral, we partnered with Cook Systems on a variety of projects over the course of 2+ years. Our ever-evolving objectives included generating brand awareness via search marketing, driving training class enrollment via social media advertising, as well as designing printed sales sheets and brochures for flagship programs, like FastTrack'D and Cloud Consulting.

Our Results

BOLD COLORS, BIG IDEAS

When developing Cook's visual identity, we sought to combine the company's reputation for dependability with its talent for creative problem-solving. What emerged was a mark that draws strength from its structure and wit from its vibrancy. We then infused Cook's highly technical programmatic offerings with just the right dash of levity to create print collateral that attracts the eye like a tractor beam.

Results - Branding 1 - Stationery Overview
Results - Branding 1 - Stationery Detail
Results - Branding 1 - Business Cards
Results - Branding 2 - Coffee Mug
Results - Branding 2 - Tote Bag
Results - Branding 2 - Embroidery Detail
Results - Collateral 3 - FastTrack'D Trifold 1
Results - Collateral 3 - FastTrack'D Trifold 2
Results - Collateral 3 - FastTrack'D Trifold 3
Results - Collateral 2 - One Sheet Feature
Results - Collateral 2 - One Sheet Overview
Results - Collateral 4 - Cloud Consulting 1
Results - Collateral 4 - Cloud Consulting 3
Results - Collateral 4 - Cloud Consulting 2

MORE CLICKS, LESS BUCKS

From laser-focused keyword targeting to meaningful conversion tracking, our internet marketing team helped Cook whip AdWords into shape. We then implemented a social media strategy designed to build the right audience, not the biggest. Together, these efforts yielded better results and smarter spending for our client.

Results - IM Infographic
Results - Social Media Infographic