old new Sports Floors inc.
Athletic Flooring Installation & Distribution
Our Opportunity

THE CLIENT

Sports Floors is the Southeast’s premiere source for innovative athletic flooring installation, maintenance and accessories. What began as a two person operation in 1995 has evolved into one of the fastest growing Connor Sports Flooring distributors in the country, largely due to the company’s commitment to thoughtful customer service. LSU, Ole Miss, and the Memphis Grizzlies are just a few of the many organizations who trust Sports Floors to keep the flooring at their facilities beautiful and performance-ready.

THE CHALLENGE

We partnered with the Sports Floors team to increase traffic to their website, while decreasing bounce rates. Bounce refers to visitors who land on a page but navigate away before interacting with it.

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Our Process

Many factors can affect the performance of a website. Low or inconsistent traffic often requires intervention through search engine optimization and marketing (SEO/SEM). Sometimes, high bounce rates can be the result of unintentionally attracting the wrong audience, but even the right audience can be driven away by sites that are difficult to navigate or lacking in visual appeal.

We don’t believe in throwing things at the wall to see what sticks, so we conduct a thorough site audit for every client seeking improved performance, then create a tailored plan.

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Our Results

To help Sports Floors achieve their goals, we used a combination of AdWords strategy, as well as updates to the site’s visual and navigational design.

After just one year of working with us, Sports Floors increased site traffic well over 100%.

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RocketFuel has totally changed our business around. Thank you!

-Bruce Gleneck Owner of Sports Floors, Inc.
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