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Nonprofit Tech Advocacy
Our Opportunity

THE CLIENT

Tech901 is a nonprofit organization building the Memphis technology job base by training new tech workers to take on the diverse challenges of the IT industry and providing growth resources for local employers.

THE CHALLENGE

Like many startups, Tech901 was a blank slate with a fantastic concept and mission when they came to see us. The organization needed help translating their goals and values into a visual identity and marketing strategy that could resonate with an audience, so we worked together to make it happen.

Client Intro Image
Our Process

MAKING A MARK

From sketchbook to whiteboard, our design team spent countless hours drawing, dreaming and discussing the best way to represent Memphis, technology and progress.

Branding Process 1.1
Branding Process 1.2
Branding Process 2
Branding Process 3.1
Branding Process 3.2

FINDING A VOICE

While our designers worked their magic coming up with the look, our marketing team began working on the message.

We conducted interviews with key stakeholders to gain a deeper understanding of what they hoped to achieve, researched audience personas to help Tech901 think like their prospective supporters and crafted editorial calendars to guide the organization's team through a social media bootcamp.

Interview Image
Scheduling
Our Results

TECH, MEET 901

The digits of everyone's favorite area code nest into one another, evoking a power button or the carefully wrapped cord of a shiny, new gadget. The colors are bold and feature a rich green nod to growth and a deep blue that feels authorative, forward-thinking.

Logo Set 1
Logo Set 2
Logo Set 3

RocketFuel is a fantastic company! Fun to work with, and they produced a tremendous logo for our new organization. Highly recommend!

-Steve Denegri Executive Director & Co-Founder, Tech901
Brand Guide Mockup
TShirt Detail Shot

THE ROADMAP

During the course of their research, our marketing team identified key tactics to jumpstart Tech901's communications efforts, codifying these general best practices and specific organizational insights into the start-up's very first marketing plan.

Marketing Plan 1

LEAD BY DOING

To help Tech901 populate their online presence while the organization found its feet, our team initially wrote and scheduled every ad that appeared on each of their social media channels. After a few months, we trained them to run their own accounts, empowering them with a variety of management tools, then put the keys in their hands.

During the transition, we continued to provide support by creating digital assets, guiding the Tech901 team through snags (looking at you, Facebook Business Manager) and serving as their go-to resource for all questions.

Solo Social Ad
Duo Social Media Ad
Tech Fact 2
Tech Fact 1
Tech Fact 3
Memphis Infographic 1
Memphis Infographic 2
Social Media Stats