This is the Blog Archive

Would The Coca-Cola Company’s success story have differed if its trademark color had been green instead of red?

Psychology suggests that it would have.

Marketing used to be a lot simpler. A TV ad, radio spot, and print ad in the local newspaper were enough to engage consumers, sell products, and manage a brand identity.  But that was then, this is now; and now has gone digital. 

Does the very word ‘grammar’ induce traumatic memories of boring classes and hypercritical teachers?  Do you equate those who correct you on grammar and spelling to the worst kind of trolls on social media? If so, you shouldn’t and here’s why.