Will Mobile Search Surpass Desktop Search in 2014?
Mobile may hit a major milestone this year. Matt Cutts, the head of the webspam team at Google, recently stated he wouldn’t be surprised to see mobile queries surpass desktop by the end of 2014. Based on current numbers, that seems somewhat shocking. Mobile searches could outweigh desktop in just eight months? So if that prediction does come to pass, what will that actually amount to for most businesses? First, keep in mind that statement is from Google’s perspective... Read More
Copywriting 101: 5 Words to Banish from Your Marketing Vocabulary
Show, don't tell. How many times have you heard this rule? For most writers (and any humans who took sophomore English), it’s as rhetorical as the five-paragraph essay. However, the value of this celebrated axiom often appears taken for granted in marketing communications, which begs the question... If everyone has heard it, why do so many ignore it? My best guess? Folks who spend a lot of time writing spend very little of it contemplating "Show, don’t tell&qu... Read More
Social Media 101: How to Improve Your Business Twitter Account
Democratic uprisings. Social accountability for multinational corporations. Presidential campaigns. Dispatches from space. Natural disasters halfway across the world. What do all of these things have in common? They've all been events, causes, and stories that unfolded in real time across the digital landscape of Twitter. In our present age, Twitter has become an essential communications tool for everyone from activists and reporters to pop culture fanatics and brand ambassadors. S... Read More