The Rocket Blog

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Using Online Reviews to Boost Your Local SEO Strategy

If you’re not harnessing the power of online reviews to promote your business, then you’re doing it wrong. Marketing research consistently proves reviews can boost your ability to build a broader customer base and more prominent online presence. For example, a recent study conducted by Nielsen’s Smartphone Analytics Panel revealed that mobile users cite good reviews as one of the top 3 key factors in choosing which restaurants get their business.

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Let's Define Internet Marketing

What is internet marketing? Is it only something “interactive agencies” do? Maybe it’s just inbound marketing. Wait, what words are those? This is where people start to get confused. Words and terms are starting to be created in places and ways they’ve never been defined before. 

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Mobilegeddon 101: A Post-Apocalypse Survival Guide for Your Website

The April 21st deadline for the Google algorithm change infamously nicknamed ‘Mobilegeddon’ has passed, but we’re all still online and functioning. While the world hasn’t ended (as far as we can tell), a sharp decline in website traffic could be the next worst thing for unprepared businesses with websites that Google determines to be ‘mobile-unfriendly’ in a decidedly ‘mobile-friendly’ social norm.

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