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Using Online Reviews to Boost Your Local SEO Strategy
By Lindsey Butler and Tonya Thompson on Oct 30, 2015

If you’re not harnessing the power of online reviews to promote your business, then you’re doing it wrong. Marketing research consistently proves reviews can boost your ability to build a broader customer base and more prominent online presence. For example, a recent study conducted by Nielsen’s Smartphone Analytics Panel revealed that mobile users cite good reviews as one of the top 3 key factors in choosing which restaurants get their business.

SEO and The Anatomy of a SERP
By Tonya Thompson on Jun 12, 2015

Marketing used to be a lot simpler. A TV ad, radio spot, and print ad in the local newspaper were enough to engage consumers, sell products, and manage a brand identity.  But that was then, this is now; and now has gone digital. 

Let's Define Internet Marketing
By RocketFuel on May 14, 2015

What is internet marketing? Is it only something “interactive agencies” do? Maybe it’s just inbound marketing. Wait, what words are those? This is where people start to get confused. Words and terms are starting to be created in places and ways they’ve never been defined before. 

Mobilegeddon 101: A Post-Apocalypse Survival Guide for Your Website
By Tonya Thompson on Apr 30, 2015

The April 21st deadline for the Google algorithm change infamously nicknamed ‘Mobilegeddon’ has passed, but we’re all still online and functioning. While the world hasn’t ended (as far as we can tell), a sharp decline in website traffic could be the next worst thing for unprepared businesses with websites that Google determines to be ‘mobile-unfriendly’ in a decidedly ‘mobile-friendly’ social norm.

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