Category: Copywriting 101

Copywriting 101: 5 Words to Banish from Your Marketing Vocabulary

  Show, don't tell. How many times have you heard this rule? For most writers (and any humans who took sophomore English), it’s as rhetorical as the five-paragraph essay. However, the value of this celebrated axiom often appears taken for granted in marketing communications, which begs the question... If everyone has heard it, why do so many ignore it? My best guess? Folks who spend a lot of time writing spend very little of it contemplating "Show, don’t tell&qu... Read More