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WORK
- Mueller Industries
- SRP Contractors
- Memphis In May
- Crosstown High School
- Tioga
- Alexander Investment Properties
- Cook Systems
- Steel•Tek
- Homewood Suites by Hilton
- Indie Memphis
- Friends of the Fairgrounds
- Tech901
- FBSciences
- Grace St. Luke's Episcopal School
- Bodock
- West Cancer Center
- Operation Broken Silence
- Community Foundation of Greater Memphis/Give 365
- Theraplex
- ATC Fitness
- Summit Truck Group
- Restore Medical
- Mosaik Solutions
- LRK
- Marston Group
- Butler Sevier Hinsley & Reid PLLC
- Independent Presbyterian Church
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THE CLIENT
Built by four generations of Memphians, Alexander Investment Properties (AIP) manages a trio of upscale apartment communities in the Overton Square and Chickasaw Gardens neighborhoods: Madison Place and Madison East. AIP offers tenants the elegance of Art Deco architecture with the convenience of modern amenities, plus a courteous, dedicated management staff.
THE CHALLENGE
Before partnering with RocketFuel, AIP found it difficult to fully communicate the company's character, style and history because they lacked a discernible brand identity. Together, we explored references, palettes and archives to create a concept inspired by the past, shaped by the present and positioned for the future.
